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(42) Winning Marketing Management Skills & Techniques for Globalization

 

                                                KUALA LUMPUR l 18-19 August 2008

 

Learn How to Maximize the Impact & Results of Your Global Marketing & Communication Efforts

Whether your audience consists of customers or employees, successfully delivering your message on a global scale is about much more than mere multilingual translation. You must consider culture, context, and channel. What you say is either reinforced or discredited by how you say it.

What is your audience hearing? As economic borders evaporate, marketing and communications leaders are under increased pressure to drive market share and build brand awareness on a global scale. Selling into additional geographic territories can open up enormous potential for revenue generation and help distribute economic risk. But, such localization efforts require new approaches and, more importantly, new perspectives on brand integrity, multilingual messaging, global packaging, and employee diversity.

This course helps you maximize the impact and results of your global marketing and communications efforts while protecting and maintaining control of your brand. The presented techniques have been instrumental in helping many of the world's leading companies deliver their message globally.

HOW YOU WILL BENEFIT

  1. Develop leadership and team-building skills
  2. Recruit and train a higher caliber of marketing professional
  3. Improve your marketing team's productivity
  4. Keep your team accomplishments in the spotlight
  5. Become a more effective communicator and decision-maker
  6. Develop a master plan to manage the marketing process
  7. Win the confidence and trust of prospects by learning as much as possible about their needs
  8. Successfully market on a consultative level, using effective interviewing techniques
  9. Effectively communicate your product/service superiority 
  10. Build long-term marketing relationships by offering solutions
  11. Uncover customer resistance and overcome objections
  12. Know when—and how—to close a deal
  13. Productively manage your time and territory
WHO SHOULD ATTEND
  • Seasoned Marketing Managers who want to refine marketing planning techniques, build leadership skills and become more powerful decision makers, motivators, communicators, coaches and counselors
  • Marketing Professionals, Marketing Managers, Account Executives, Contract Negotiators and anyone involved in the negotiating process
  • Marketing Research Professionals working with R&D at the cutting edge of new product development
  • Multi-national, global organization Managers involved in large global marketing efforts for their organization

KEY TOPICS TO BE COVERED

  • Come with a project, leave with a plan to achieve business goals through others and across cultures

  • Understand unique leadership requirements in global business and where many projects go wrong

  • Assess your strengths and weaknesses as a leader of global projects to broaden your effectiveness

  • Understand the impact of national business cultures on the decision-making process

  • Improve project results in cost, schedule, and performance through greater collaboration across borders

  • Bring your own “must-win” sales challenge and return with actionable strategies for success

  • Formulate strategies that increase win-rate and strengthen global competitiveness

  • Increase penetration and market share at accounts strategic to your business

  • Mobilize company resources around a focused new business development process

  • Improve marketing and selling skills while building teams for new business pursuits

COURSE TIMINGS

8.30am             - Registration (Day One)

9.00am             - Program Starts

10.30am           - Coffee Break (15 minutes)

12.30 - 1.30pm  - Lunch (provided)

3.00pm             - Tea Break (15 minutes)

4.30pm             - Program Ends

YOUR EXPERT COURSE LEADER

Dr. Clifford (Cliff) R. Kettemborough’s professional background spans 30 years.  His business and management experience includes: developing centers of business and organizational excellence, IT and technology-based strategy development, strategic global marketing, business process re-engineering, strategic global business management, continuous quality/process improvement, achieving process and operational excellence, total quality management, systems and software engineering, and technical and organizational leadership.

 

Dr. Kettemborough’s knowledge, experiences and superior presentation skills makes him very much in demand with numerous training and development organizations as a seminar/workshop leader, as a professor to numerous colleges and universities, or as a quest speaker at professional conferences.  In addition, he is sought by companies wishing to understand how to benefit from knowledge based economy, by helping them to improve knowledge processes, increase intellectual capital value, importance of benchmarking and lead major business changes.

Dr. Kettemborough functioned in professional positions, including senior management for several large organizations such as: Boeing, NASA-Jet Propulsion Laboratory, California Institute of Technology, Rockwell International (now Boeing Corp.), Xerox Corp., IBM Corp. (Europe), Maxicare Health Plans, Inc., Transamerica Financial Services, Corp., and Software Analysis & Management, Inc.  In addition, Dr. Kettemborough is the Founder, President and Owner of a high-tech organization established to help companies with successful solutions to their technology, management and business challenges, and an education and corporate training provider that connects industry organizations with various educational and training institutions to satisfy growing training needs of their employees.

Dr. Kettemborough has worked with prestigious consulting firms, such as Ernst & Young, PriceWaterhouse and McKensie & Assoc. on technology and business assessment and strategic planning projects.

Dr. Kettemborough has been invited as a guest speaker to numerous seminars and has conducted numerous workshops and corporate training around the world.  He has extensive intercultural experiences teaching numerous MBA, EMBA, IMBA, DBA courses overseas (over 60).  His industry consulting expertise has been appreciated by numerous companies in several countries.  Dr. Kettemborough’s teaching, seminars, workshops, guest speaker, and international consulting experience includes numerous organizations across all types of industries in The United States, Canada, Mexico, Chile, Brazil, Argentina, Austria, Korea, Japan, P. R. China, Malaysia, Singapore, Thailand, The Philippines, Hong Kong, Taiwan, Indonesia, Mongolia and Romania.  In addition, Dr. Kettemborough has traveled to over 100 countries, thus being well versed in many cultures and customs, both personal and for business purposes.

In addition to his professional career with several large business organizations, Dr. Kettemborough is an accomplished professor with outstanding evaluations from undergraduate, graduate, and executive students, as well as administrators.  He has extensive teaching and training experience at close to 30 different institutions ranging from high-school to vocational college and to college and university graduate level on three continents.  He has taught over 600 and a variety of courses (live) including over 100 on-line using Blackboard, Convene, eCollege, Embanet, eCompanion) in Computer Science, Management of Information Systems, Computer Information Systems, Mathematics, Business Administration, and Technology Management.

Dr. Kettemborough is also listed in "Who's Who in California, West, America, World, Emerging Leaders in America, Science and Engineering, Information Technology, International Who’s Who of Professionals, World Who’s Who Hall of Fame", “International Cultural Diploma of Honor” publications in U.S. and U.K.  1996, 1998 Man of the Year,” “1997 Platinum Record for Exceptional Performance,” and Gold Record of Achievement for 1999" awards from American Biographical Institute, "2000 Outstanding Intellectuals of the 20th Century," and “Top 100 Communicators – 2006” and "International Man of the Year" from International Biographical Centre, Cambridge, U.K.  Member of Research Board of Advisors - American Biographical Institute.  He also is a member of several Professional organizations such as: ACM, AIAA, AMA, AMS, DECUS, ICCP, IEEE, ISACA, MAA, NMA, QAI.  Military service: major-lieutenant, in reserve, special operations. 

Dr. Kettemborough has also received the following awards: NASA/JPL Leadership Award for Y2K Project Successful Completion, ahead of schedule and he has been Nominated Member in “Alfred Whitehead Leadership Society” - 1996.  Finally, Dr. Kettemborough is sought by numerous world class publishing companies as a consultant and textbook reviewer, such as: Addison-Wesley, McGraw-Hill, Pearson/Prentice-Hall, Thomson/Course Technology.

Dr. Kettemborough’s formal educational background spans over 30 years of undergraduate, graduate and post –graduate work.  He holds numerous formal degrees, as follows: Doctor of Education, Specialty: Computer Technology in Education, Doctor of Philosophy in Business Administration, Specialty: Technology Management with “Honors”, Doctor of Philosophy in Computer & Information Sciences with “Honors”, Master in Education, Specialty: Education Leadership, Master of Business Administration, Master of Management Information Systems, Master of Science in Computer Science, Studies in Cybernetics, Licentiate/Diplomat (Bachelor of Science with Thesis) in  Mathematics/Informatics/Operations Research.

COURSE FEES

K Lumpur - RM1,895 per person

 

TEAM DISCOUNT (For organisations sending 3 or more participants)

K Lumpur - RM1,695 per person

 

REGISTRATION DEADLINE

2 weeks before each scheduled date.

Click here to register

 

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