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(17) HOW TO SEGMENT, TARGET & POSITION 

YOUR MARKET EFFECTIVELY

                              

                                          KUALA LUMPUR   l 20-21 May 2009

                                          KUALA LUMPUR   l 11-12 November 2009

  

Learn How to Apply Key Marketing Concepts & Improve Your Competitive Strength 

In our competitive world, companies are constantly under pressure to increase their market share and profitability.

One of the fundamental marketing activities to be performed is to segment your market effectively. The next step is to be able to select market segments where you have the competitive edge. Finally, you should know how to position your product/service to compete effectively.

At this 2-day intensive course, participants will learn to understand and apply the key marketing concepts of segmentation, targeting and positioning to improve their competitive strength in the market.

The course will have extensive discussions and exercises using participants' products.

KEY BENEFITS OF YOUR ATTENDING

  • Understand and apply the concepts of segmentation, targeting and positioning to improve your company's strength in the market

  • Know the importance and benefits of market segmentation

  • Learn how segmentation is done for consumer markets and industrial markets

  • Learn how to identify and target market segments

  • Learn how to position your product/service in the most competitive position to increase your market share and profitability

WHO SHOULD ATTEND

  • All Marketing Personnel responsible for Sales and Marketing activities of their companies' products and services

  • Personnel involved in Market Research, Advertising and Promotions, Distribution Channels and other Marketing Support activities

  • Entrepreneurs and small business owners preparing their marketing and business plans

COURSE SCHEDULE

Note: This schedule is a guide and may be modified depending on the group dynamics and the needs of the participants.

Day 1:
Morning Session (9.00-10.30am)
· Introduction
· What is Segmentation?
· Why Segment Markets?
· Criteria for Segmentation

Coffee Break (15 minutes)

Morning Session (10.45am-12.30pm)
· Consumer market segmentation by many methods

Lunch (12.30-1.30pm)

Afternoon Session (1.30-3pm)
· Business market segmentation

Tea Break (15 minutes)

Afternoon Session (3.00-4.30pm)
· Group exercise on market segmentation by company

Day 2:
Morning Session (9.00-10.30am)
· Target market selection

Coffee Break (15 minutes)

Morning Session (10.45am-12.30pm)
· Group exercise on target market by company

Lunch Break (12.30-1.30pm)

Afternoon Session (1.30-3pm)
· What is positioning
· The importance of positioning
· Positioning consideration
· Types of positioning
· Method to position your product or service

Tea Break (15 minutes)

Afternoon Session (3.00-4.30pm)
· Group exercise on positioning by company

EXPERT COURSE LEADERS

 

The course will be conducted by ONE of the following Instructors:

 

            Mr GARY LIM - Click here for profile

            Mr BK NG - Click here for profile

ORGANIZATIONS THAT HAVE ALREADY BENEFITED FROM THIS COURSE INCLUDE... 

Measat Broadcast Network Systems l Aviva Insurance l Micron l Tai Kwong-Yokohama Battery l Bank Industri & Teknologi Malaysia l MECIB l Ace Synergy Insurance l Mettler-Toledo l Mieco Marketing l UCB Asia Pacific l Dyalchand's Creations l First Direct Mail l Jaypees Enterprise  l Bizmode Inc l  Learning & Development Proton l Harris Asia Pacific l Jackspeed Leather Special Manufacturer l Great Eastern Life Assurance l Classic Advantage l United Detergent Industries l KVAERNER Process Systems Asia Pacific l  Boral Plasterboard l First Solution l ESAB (M) Sdn Bhd

COMMENTS FROM SOME PAST ATTENDEES...

Overall, the 2-day seminar was delightful with information. The Course Leader encourages a lot of case participation.

 

Alex Chew, Marketing Manager

Tai Kwong-Yokohama Battery Sdn Bhd

 

Seminar involved a lot of group discussion to help the participants in understanding the S.T.P. concepts of marketing.

 

Kew Khak Wai, Marketing Manager

UCB Chemicals Sdn Bhd

COURSE FEES

RM1,595 per person

 

TEAM DISCOUNT (For organisations sending 3 or more participants)

RM1,395 per person

 

REGISTRATION DEADLINE

1 week before each scheduled date.

Click here to register

 

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