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(4) HOW TO NEGOTIATE TO WIN

 

                                                   KUALA LUMPUR  l 6-7 April 2009

                                                   KUALA LUMPUR  l 29-30 June 2009

                                                   KUALA LUMPUR  l 12-13 October 2009

 

Implement Powerful, Proven Negotiation Techniques that will Boost Your Confidence & Increase Your Effectiveness 

Negotiation takes place everywhere and every time in a dynamic environment. In any organization, members may possess the technical know-how to perform their allocated tasks well but they may not have the necessary negotiation skills to deal with people outside the organization.

Effective negotiation skills are therefore essential to the success of most job functions requiring members to come into contact with suppliers and others outside the organization.

The objectives of this course are:

  • To increase awareness of how effective negotiation skills can help participants personally and professionally

  • Provide participants with an actionable frame work to organise and implement an effective negotiation strategy and style relevant to the particular situation

  • Provide participants with the opportunity to apply practical negotiation skills and techniques in role play sessions and to evaluate their performances through video playbacks

The course will be conducted in a highly interactive & enriching learning environment with lectures, discussion and role play sessions. Video replays will be used to enhance learning.

WHO SHOULD ATTEND

Sales and Purchasing Professionals, Project Leaders and others who need to negotiate with internal and external parties in the course of their work; others who need to understand negotiation to do their job better.

COURSE SCHEDULE

Note: This schedule is a guide and may be modified depending on the group dynamics and the needs of the participants.

 

Day 1

Morning Session (9.00-10.15am)

·    Welcome & Introductions

 

·    Introduction to Negotiation

    - Key principles of negotiation

 

·    Common Mistakes in Negotiation

 

Coffee Break (15 minutes)

 

Morning Session (10.30-11.30am)

·     Using a Negotiation Planning Framework

    - The PLANE Framework & How to Make it Work

 

Morning Session (11.30am-12.30pm)

·    Planning & Preparation for Negotiation

    - Assessing relative strengths & weaknesses

- Knowing your BATNA

 

·    Leveraging on Strengths

    - Understanding your negotiation style

- Setting objectives & targets

 

Lunch Break (12.30-1.30pm)

 

Afternoon Session (1.30-2.30pm)

·    Exercises & Discussions

 

·    Applying Strategies & Techniques

    - Opening statements, trading concessions, dealing with the unexpected

    - Non-verbal techniques

 

Afternoon Session (2.30-3.30pm)

·    Negotiating the Agreement

    - Knowing when to close

    - Closing techniques

 

Tea Break (15 minutes)

 

Afternoon Session (3.45-4.30pm)

·    Cross-Cultural Negotiations

    - Key elements in cross-cultural negotiations

 

·    Discussions & Summary of Day 1

 

·    Issues of Role Play 1 and Briefing for Day 2

 

Day 2

Morning Session (9.00-10.15am)

·    Discussion & Preparation for Role Play 1

 

Coffee Break (15 minutes)

 

Morning Session (10.30-11.30am)

·    Commencement of Role Play 1

 

·    Review, Evaluation and Discussions

 

·    Discussion & Preparation and Preparation for Role Play 2

 

Morning Session (11.30am-12.30pm)

·    Commencement of Role Play 2

 

·    Review, Evaluation and Discussions

 

Lunch Break (12.30-1.30pm)

 

Afternoon Session (1.30-2.30pm)

·    Discussion & Preparation for Role Play 3

 

Afternoon Session (2.30-3.30pm)

·    Commencement of Role Play 3

 

·    Review, Evaluation and Discussions

 

Tea Break (15 minutes)

 

Afternoon Session (3.45-4.30pm)

·    Discussions of Lessons Learnt Through Role Plays

 

Afternoon Session (4.30-5.00pm)

·    Summary and End of Course

 

YOUR EXPERT COURSE LEADER

Dr Bob Foo has been providing training in his areas of expertise and specialization - strategic selling, negotiation dynamics, marketing and strategic management for over 14 years.

Dr Foo worked for over 10 years in senior management positions with multi-national corporations dealing in diverse products and services in commerce and industry. He has extensive experience in marketing, sales and negotiations in the U.S., Europe and the Asia-Pacific.

He has worked with various companies and organizations to help formulate and develop effective sales & marketing strategies. These include British Airways, Singapore Technologies Group, Elyo Jardine, Pico Art, Malayan British Assurance Group, Hong Leong Group, Pernas Trading, Malayawata Steel, Sime Darby Group, Trans-Island Bus Services , Galderma International , Sheraton Towers Hotel, Firmenich of Switzerland , Kerry Ingredients of Ireland , Hunter Douglas, SMC Pneumatics, Buckman Laboratories, MK Electric, Tyco Healthcare, Associated Springs, Lasseffre France, Hermes Epitek, Aspial Corporation (Lee Hwa Jewelry) and Computer Associates.

He also speaks and writes on breakthrough business concepts for the 21st century. Dr Foo was key speaker on ‘Innovative Marketing Methods’ at the 2000 Singapore Retail Industry Conference and his articles have appeared regularly in Beyond Classifieds, ASIA 21, Today’s Manager and Singapore Marketer.  He was also project consultant for the book “Singapore’s Savvy: 50 entrepreneurs of tomorrow” launched at the World’s Summit of Small Business 2000 held in Singapore on 29 March 2000. 

Dr Foo is an associate faculty with the University of Strathclyde, University of Bradford, University of Wales and the Curtin University of Technology. He is also a certified Chartered Marketer and a Fellow of the Chartered Institute of Marketing (FCIM).

Dr Foo has a Ph.D from the University of Nottingham, a M.Sc. in International Marketing from the University of Strathclyde as well as several other professional qualifications in Administrative Management, Business Administration, Accounting & Finance, and Public Relations.

COMPANIES WHICH HAVE BENEFITED FROM THIS COURSE INCLUDE...

Finewood Forest Products Sdn Bhd v First Tech Pacific Distributors v Stancodex Sdn Bhd v CPT Manufacturing Sdn Bhd v NSK Micro Precision (M) Sdn Bhd v Kim Fashion Knitwear (M) Sdn Bhd v Advance Modules Sdn Bhd v Sun Media Corporation Sdn Bhd v Telekom Sales & Services Sdn Bhd v Seven Seas Computers Sdn Bhd v Pemara Labels Sdn Bhd v Aluminium Company of Malaysia v ITL Consultants Malaysia v Rhone Ma Malaysia v National Health Group v Knight Frank Pte Ltd v Mitsui Bisphenol Singapore v Schneider Electric Singapore v MHI South East Asia v Sun Ace Kakoh v Jurong SML v ID Technologies v SMIT Singapore v Xin Procurement v Atofina SEA v Drew Ameroid v Brady Corporation v Kodak Polychrome Graphics v Alumex Pte Ltd v Bally Singapore v Eastern Wire v Eastman Kodak v Esso Singapore v Hempel Coatings v Mayfran International v National Parks Board v Pan-United Shipyard v Port of Singapore Authority v Raffles Marina v Singapore Technologies Automative v Sony Music v We Become v  Metro Pte Ltd v Winston Engineering Corp Pte Ltd v GBC Asia Pte Ltd v Motorola Singapore v Aida Stamping v Aik Lian Seng Pte Ltd v Info-Communications Development Authority of Singapore v JTC Corporation v Neucor Holdings Pte Ltd v  Nippon Precision Technology (M) Sdn Bhd v Gardenia Foods v Hitachi Koki (M) Sdn Bhd v VA Dynamics Sdn Bhd v ITL Asia Pacific Sdn Bhd v Dragon Optical Media Technologies Sdn Bhd v Asian Overland Services Tours & Travel v Universiti Teknologi Petronas

SOME COMMENTS FROM PAST ATTENDEES...

Bob took our sales team through key aspects of modern negotiation techniques and facilitated role play sessions. These were designed to achieve maximum interaction & participation and to enhance learning and ownership of relevant negotiation skills and techniques in a variety of real-life situations.

 

Dustin Loh, Couintry Manager
Computer Associates

 

I would recommend Bob's programme to for both new and seasoned managers.

 

K.K. Goh, Manager
Woodhead Asia

 

Before attending the seminar I was a bit apprehensive of the quality of the course but I was surprised that this was one of the few trainings I have attended that are useful to my work.

 

Julia Pan, Manager
Sing Investments and Finance

 

Bob is an excellent facilitator . He uses relevant cases and shares his experiences to enrich our learning.

 

Belinda Bay, Executive
Performance Motors

 

COURSE FEES

RM1,595 per person

 

TEAM DISCOUNT (For organisations sending 3 or more participants)

RM1,395 per person

 

REGISTRATION DEADLINE

1 week before each scheduled date.

Click here to register

 

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