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(27) HOW TO DEVELOP EFFECTIVEMARKETING
STRATEGIES
KUALA LUMPUR l 26-27 February 2009 KUALA LUMPUR l 26-27 August 2009 Enhance Your Company's Competitive Position& Sustain Growth & ProfitabilityOne of the most important decisions a company has to make is its marketing strategy. A good marketing strategy appropriate to the company and its operating environment will ensure long term survival. It will also enable it to sustain its growth and profitability. This course will explore all available marketing strategies that a company can use for its competitive advantage. This is a very intensive workshop with extensive discussions and exercises. Participants will be expected to present their company’s strategies. WHO SHOULD ATTEND All Marketing Executives and Managers who want to learn how to improve their marketing strategy formulation and upgrade their ability to apply marketing strategies to their marketing situations.
COURSE SCHEDULE Note:
This schedule is a guide and may be modified depending on the group
dynamics and the needs of the participants.
Day
1 Morning
Session (9.00-10.30am) Introduction
to Marketing Strength & Weakness Analysis ·
What is SWOT? ·
S/W by product
& company ·
S/W analysis map Competitive
Strategies ·
Competitor
comparison by product and company ·
Competitor
comparison map Coffee
Break (15 minutes)
Morning
Session (10.45am-12.30pm) Competitive
Strategies (Cont’d) ·
Sustainable
competitive advantage ·
Market position and
strategies Opportunities
and Threat Analysis ·
Environmental
scanning ·
Porter’s threat
of 5 forces Lunch
Break (12.30-1.30pm)
Afternoon
Session (1.30-3.00pm) Growth Strategies ·
Ansoff’s matrix Growth
Opportunities versus Risk Market
Planning and Positioning Tea
Break (15 minutes) Afternoon
Session (3.15-4.30pm) Product
Portfolio Management ·
Boston Consulting
Group model – how companies use to manage their product portfolio ·
Product life cycle
strategies - characteristics and strategies at different stages of PLC Day
2 Morning Session (9.00-10.30am) Pricing
Strategies ·
Importance of
pricing ·
Key factors
impacting pricing ·
Internal and
external forces ·
Pricing strategies ·
Trends affecting
pricing decisions Coffee
Break (15 minutes)
Morning
Session (10.45am-12.30pm) Marketing
Communication Strategies ·
Marketing
communication tools ·
Role and importance
of promotion ·
Process of
marketing communication ·
Marketing
communication plan ·
Marketing
communication objectives ·
Advertising types
and relationship to Product Life Cycle ·
Sales promotion
tools, objectives, and strategies ·
Planning promotion
process ·
Push versus pull
strategy Exercises
Lunch
Break (12.30-1.30pm) Afternoon
Session (1.30-3.00pm) Distribution
Channel Strategies ·
Types and
structures of distribution channel ·
Functions and value
of channel members ·
Major trends in
distribution channel Tea
Break (15 minutes)
Afternoon
Session (3.15-4.30pm) Exercises Q
& A and Evaluation EXPERT COURSE LEADERS
The course will be conducted by ONE of the following Instructors:
Mr GARY LIM - Click here for profile Mr BK NG - Click here for profile COMMENTS FROM PAST ATTENDEES TO GARY LIM'S COURSES... Good efforts have been made to enable real world applications of the many marketing models/strategies taught. Now I can utilise the knowledge & experience gained from this course in my daily tasks. Jessica Wong, Training Executive, Malaysian National Reinsurance Bhd The course materials were well prepared and comprehensive. Jacqueline Ha Su Yin, Marketing Manager Samling Wood Industries Sdn Bhd, Malaysia Very interesting course and instructor. Mr Lau Hang Kong, Lecturer, Ngee Ann Polytechnic Singapore I like the real life examples. It makes the course more interesting and easier to apply the concepts learnt. Mr Michael Wee, Snr Marketing Executive Cast Laboratories Pte Ltd Singapore The flow of the session is smooth and interesting. It also ties up the topics well. A lot of hands on participation. Mr Y S Loh, Regional Director Rockwell Automation Southeast Asia Pte Ltd Singapore Now I get the idea what, where
& how to apply the marketing strategies. The Speaker has done a good job
with good material and examples. Ms Che Wan Khaliful, Sales & Marketing Executive,
Hicom
Teleservices Sdn Bhd, Malaysia
COURSE FEES RM1,595 per person
TEAM DISCOUNT (For organisations sending 3 or more participants) RM1,395 per person
REGISTRATION DEADLINE1 week before each scheduled date |
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