About Us  |  Upcoming Seminars  |  Past Seminars  |  In-House Courses  |  Enquiries

(23) HOW TO DEVELOP A 

WINNING MARKETING PLAN

                                             KUALA LUMPUR     l 18-19 May 2009

                                             KUALA LUMPUR     l 9-10 November 2009

A Marketing Plan's importance derives from its major tasks - deciding what is to be done and how, organizing and controlling its execution, and measuring its results.

This intensive workshop with extensive discussions and exercises will guide participants through the careful planning and proper development of an effective Marketing Plan. Participants will be expected to present components of their Marketing Plan.

WHO SHOULD ATTEND

Managers who lead the planning function in their organization - Marketing Managers & Executives, Group Product Managers, Research and Development Managers, Department Heads, Business Development Managers, Corporate Planners and Sales Managers.

KEY BENEFITS OF YOUR ATTENDING

• Learn all about a Marketing Plan and its important role in the overall marketing strategy of your company

• Learn how to construct and use a good Marketing Plan to boost your marketing capability

• Understand the strategic direction of your company in the marketing function

• Learn how you can contribute towards successful and profitable marketing and planning

• Understand your company's marketing objectives and work towards achieving them

• Learn how to select the best marketing strategy to get the most out of your budget

COURSE SCHEDULE

Note: This schedule is a guide and may be modified depending on the group dynamics and the needs of the participants.

Day 1

Morning Session (9.00-9.15am)

Ice Breaker

Morning Session (9.15-9.30am)

Introduction to Marketing Plan

- What is a Marketing Plan

- Benefits and criteria of a Marketing Plan

- The 6-step Process in Preparing a Marketing Plan

Morning Session (9.30-10.15am)

Participants’ Objectives

Coffee Break (15 minutes)

Morning Session (10.30-11.15am)

Step 1: Establishing a Strategic Vision and Direction

Morning Session (11.15am-12.30pm)

Understanding the Market Background

Lunch Break (12.30-1.30pm)

Afternoon Session (1.30-3.00pm)

Strength & Weakness (SWOT) Analysis

Competitor Analysis

Tea Break (15 minutes)

Afternoon Session (3.15-5.00pm)

Step 2: Opportunity and Threat Environmental Scanning

Ansoff’s Matrix

Porter’s Model

Day 2

Morning Session (9.00-9.15am)

Review

Morning Session (9.15-9.45am)

Conducting Market Research

Morning Session (9.45-10.45am)

Step 3: Setting Marketing Objectives

Coffee Break (15 minutes)

Morning Session (11.00am-1.00pm)

Step 4: Generating Marketing Strategies and Selecting the Best One

Lunch Break (1.00-2.00pm)

Afternoon Session (2.00-3.30pm)

Step 5: Formulating a Detailed Marketing Program

Tea Break (15 minutes)

Afternoon Session (3.45-4.15pm)

Step 6: Monitoring and Controlling Your Marketing Plan

Financial Budgeting

Sample Marketing Plans

Afternoon Session (4.15-5.00pm)

Q&A, Evaluation

1 North Bridge Road #18-06, Singapore 179094, Singapore
Tel: (65) 6468-9194  Fax: (65) 6468-2789  Email: admin@apimd.com

52-1, 1st Floor, Jalan Presiden F U1/F, Accentra Business Park, Glenmarie, 40150 Shah Alam, Malaysia
Tel: (603) 5569-0213  Fax: (603) 5569-5382  Email: admin@apimd.com