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About Us | Upcoming Seminars | Past Seminars | In-House Courses | Enquiries |
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BEAT YOUR COMPETITION through Modern Sales, Service & Customer
Management
SINGAPORE l 1-2 August 2007 K LUMPUR l 15-16 August 2007 SINGAPORE l 28-29 November 2007 In
today’s fast paced business environment, it is important for us to
pay attention to new and innovative products, services and brands. In
the past, brand management focused on achieving preference on the basis of
benefits, differentiation and customer satisfaction, within a set of
brands. However,
today this scenario has changed considerably. In order to advertise
your brand, you need to be very definite about how you exactly want it to
be. Enlist the key points of your business operations that you
would like to be recognized by - you should establish whether you are
selling products or services. There needs to be certain distinct operation
procedures that will distinguish you from your competitors. Study the market and observe what the customers are looking for. Customers always look for originality and authenticity. They will choose your products instead of others if it fulfills their specific needs. Selling involves feedback and hence you should find out how your customers feel and what more they want. You can even commission an expert to create a market ‘persona’ for you. This involves creating the profile of a customer that you would sell to, in general. This profile is very important in the process of defining and establishing your brand. It should have all aspects of the customer’s lifestyle. Make a variety of personas if required. The strategy will not only make you known to customers, but you can also beat your competitors with minimum effort! HOW
YOU WILL BENEFIT
WHO SHOULD
ATTEND
KEY TOPICS TO BE COVERED
YOUR
EXPERT COURSE LEADER
Dr.
Kettemborough’s knowledge,
experiences and superior presentation skills makes him very much in
demand with numerous training and
development organizations as a seminar/workshop
leader, as a professor to
numerous colleges and universities, or as a quest
speaker at professional conferences.
In addition, he is sought by companies wishing to understand how
to benefit from knowledge based economy, by helping them to improve
knowledge processes, increase
intellectual capital value,
importance of benchmarking and lead
major business changes. Dr.
Kettemborough functioned in professional positions, including senior
management for several large organizations such as: Boeing, NASA-Jet Propulsion Laboratory, California Institute of
Technology, Rockwell International (now Boeing Corp.), Xerox Corp., IBM
Corp. (Europe), Maxicare Health Plans, Inc., Transamerica Financial
Services, Corp., and Software
Analysis & Management, Inc. In
addition, Dr. Kettemborough is the Founder, President and Owner of
a high-tech organization established to help
companies with successful solutions to their technology, management and
business challenges, and an education and corporate training
provider that connects industry organizations with various educational and
training institutions to satisfy growing training needs of their
employees. Dr. Kettemborough has worked with prestigious
consulting firms, such as Ernst
& Young, PriceWaterhouse and McKensie
& Assoc. on technology and
business assessment and strategic planning projects. Dr.
Kettemborough has been invited as a guest
speaker to numerous seminars
and has conducted numerous workshops
and corporate training around the world.
He has extensive
intercultural experiences teaching numerous MBA,
EMBA, IMBA, DBA courses overseas (over 60). His industry consulting expertise has been appreciated by
numerous companies in several countries.
Dr. Kettemborough’s teaching,
seminars, workshops, guest speaker, and international consulting
experience includes numerous organizations across all types of
industries in The United States, Canada, Mexico, Chile, Brazil, Argentina, Austria,
Korea, Japan, P. R. China, Malaysia, Singapore, Thailand, The Philippines,
Hong Kong, Taiwan, Indonesia, Mongolia and Romania. In addition, Dr. Kettemborough has traveled to over 100
countries, thus being well versed in
many cultures and customs, both personal and for business purposes. In addition
to his professional career with several large business organizations, Dr.
Kettemborough is an accomplished
professor with outstanding
evaluations from undergraduate, graduate, and executive students, as
well as administrators. He
has extensive teaching and training experience at close to 30
different institutions ranging from high-school
to vocational college and to college and university graduate level on
three continents. He has
taught over 600 and a variety of courses (live) including over 100 on-line using Blackboard, Convene, eCollege, Embanet, eCompanion)
in Computer Science, Management of Information Systems, Computer
Information Systems, Mathematics, Business Administration, and Technology
Management. Dr.
Kettemborough is also listed
in "Who's Who in California,
West, America, World, Emerging Leaders in America, Science and
Engineering, Information Technology, International Who’s Who of
Professionals, World Who’s Who Hall of Fame", “International
Cultural Diploma of Honor” publications in U.S. and U.K.
“1996, 1998 Man of the
Year,” “1997 Platinum Record
for Exceptional Performance,” and
“Gold Record of Achievement
for 1999" awards from American Biographical Institute,
"2000 Outstanding Intellectuals
of the 20th Century,"
and “Top 100 Communicators –
2006” and "International
Man of the Year" from International Biographical
Centre, Cambridge, U.K. Member
of Research Board of Advisors - American
Biographical Institute.
He also is a member of several Professional
organizations such as: ACM, AIAA, AMA, AMS, DECUS,
ICCP, IEEE, ISACA, MAA, NMA, QAI. Military service:
major-lieutenant, in reserve, special operations.
Dr. Kettemborough has also received the
following awards: NASA/JPL
Leadership Award for Y2K Project Successful Completion, ahead of
schedule and he has been Nominated
Member in “Alfred Whitehead
Leadership Society” - 1996. Finally,
Dr. Kettemborough is sought by numerous world class publishing companies
as a consultant and textbook
reviewer, such as: Addison-Wesley,
McGraw-Hill, Pearson/Prentice-Hall, Thomson/Course Technology. Dr. Kettemborough’s formal
educational background spans over 30 years of undergraduate, graduate
and post –graduate work. He
holds numerous formal degrees, as follows: Doctor
of Education, Specialty:
Computer Technology in Education, Doctor of Philosophy in Business
Administration, Specialty:
Technology Management with “Honors”, Doctor
of Philosophy in Computer & Information Sciences with
“Honors”, Master in Education, Specialty:
Education Leadership, Master of Business Administration, Master of
Management Information Systems, Master of Science in Computer Science,
Studies in Cybernetics, Licentiate/Diplomat (Bachelor of Science with
Thesis) in Mathematics/Informatics/Operations
Research. COURSE FEES
REGISTRATION DEADLINE2
weeks before each scheduled date. |
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75 High Street #05-01, Singapore 179435 236-2nd Floor, Campbell Shopping Complex,
Jalan Dang Wangi, 50100 Kuala Lumpur |
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